Does the life you are living actually reflect what matters most to you now?
Because success and the next phase of your life isn’t about doing more but choosing what truly matters most.
Recognize the moment when midlife success needs to be redesigned
Life expectancy has doubled, turning midlife into a new opportunity for redesign
Choose what truly matters most and deserves your time and energy

If you’ve reached a point where success no longer feels as simple as “doing more”… and you’re ready to be intentional about what comes next, I’d love to send you a copy of my book, Claim Your Dream Life.
This book was written for accomplished women who have already proven they can build, achieve, and lead but want to intentionally design the next phase of their life to truly live the life they want to live.

For over two decades, Dawn Fleming built her career as an international business attorney, advising organizations and leaders across complex transitions. As her work expanded, and as she navigated her own questions about success, time, and fulfillment, she began to see a pattern shared by many high-performing women: They weren’t lacking ambition, intelligence, or opportunity. They were lacking a framework. A framework for choosing what truly mattered in a world where life expectancy has doubled and no one has been given a blueprint. Claim Your Dream Life brings that framework together, offering a clear, grounded way to think about success, time, and intentional life design during midlife and beyond.
This book is for women in midlife who are capable, accomplished, and thoughtful and who don’t need motivation, just clarity.
By the end of this book, you’ll think differently about time, choices, and success, and how they shape what comes next.
Inside Claim Your Dream Life, you’ll discover:
How average life expectancy has nearly doubled, and why this single shift changes how you should think about the next phase of your life (pp. 1–2)
• Why there is no roadmap for this stage of life and how recognizing that gap gives you an immediate advantage (pp. 2–3)
• The redefinition of retirement that changes everything: why it’s not “the beginning of the end,” but the beginning of a new chapter (p. 40)
• Why designing your life now creates more options later and how postponing design quietly narrows them (pp. 45–47)
• Why copying someone else’s version of a “dream life” almost always leads to disappointment and how to define what actually matters most (pp. 23–25)
• And much more…
In 1860, life expectancy was 40 years.
Today, it’s 80 and projected to reach 85 by 2050.
That single shift changes how you should design the next chapter of your life.
Retirement used to last about 10 years.
So nobody planned for it.
But what happens when that final stage becomes decades instead?
The familiar three-stage model most people still follow—
learn, earn, retire—no longer fits modern reality.
And even though life expectancy has doubled,
you don’t get an infinite number of drafts.
At a certain stage of life, the question isn’t whether you have time.
It’s how intentionally you’ll use it.
Life expectancy has increased dramatically,
but longevity certainty hasn’t.
No one knows how much time they’ll have.
What you can decide is how consciously you’ll live it.
That’s why midlife isn’t a countdown
at least not in the traditional sense.
It’s not a countdown to the end.
It’s a countdown to a new beginning.
Unlike when you were 20, you don’t have a 50-year runway.
There is a limited window to redesign your life.
And that’s exactly what makes this moment powerful.
Wisdom isn’t about knowing more.
It’s about seeing more clearly.
Your discernment now is shaped by experience, perspective, and lived understanding.
And wisdom only comes with time.
Which means now is your opportunity
to choose what matters most
and then design your life to truly live it.

Time is the quiet force shaping nearly every part of your life.
It determines:
what you say yes to
what gets postponed
what becomes permanent by default
It shapes your work, your income, your relationships, and your sense of freedom, often without a conscious decision.
And because things are “working,” there’s rarely a reason to stop and examine how that time is actually being used.
But when life expectancy has doubled and the old timelines no longer apply, default decisions quietly compound.
Which is why the real risk in midlife isn’t failure.
It’s drift.
And over time,
this quiet drift becomes harder to ignore.
Life rarely derails us with one dramatic decision.
It happens quietly.
Through default commitments.
Through reasonable yeses.
Through postponing what matters most until “later.”
And when life expectancy has doubled,
those small, reasonable delays quietly compound.
Not because you failed.
But because we’re living longer lives with outdated maps.
Inside Claim Your Dream Life, you’ll discover the principles and decisions that allow accomplished women to design the next phase of life on purpose, not by default:
• The hidden cost of postponing life design until “later” and how those delays quietly compound (pp. 45–47)
• How to redefine success in midlife so growth no longer competes with what matters most (pp. 23–25)
• Many accomplished women eventually realize they didn’t choose their lives as much as they inherited them, from peers, expectations, or borrowed definitions of success. (pp. 23–25)
• The overlooked connection between time, income flexibility, and personal freedom during midlife (pp. 79–93)
• How intentional life design expands future options while default decisions quietly narrow them (pp. 45–47)
• Why retirement is no longer an ending but a redesign phase that can span decades (p. 40)
And that’s just the beginning.
• How to decide where to live based on lifestyle, freedom, and fulfillment…not obligation (pp. 57–77)
• How to align work and income with the life you want now not the one you needed twenty years ago (pp. 79–93)
• Why midlife is the most powerful stage for legacy creation if you design it intentionally (pp. 129–145)
• How to stop drifting into commitments you never consciously chose (pp. 45–47)
Most accomplished women in midlife don’t fail to design their lives.
They simply assume they’ll get to it later.
After the next milestone.
After the next season of growth.
After things settle down.
But midlife doesn’t come with a natural pause button.
And when life expectancy has stretched far beyond the models we inherited,
postponing design doesn’t preserve flexibility,
it quietly erodes it.
Not all at once.
Not dramatically.
But gradually.
Time fills itself.
Responsibilities expand to occupy the space available.
Good opportunities crowd out intentional ones.
Reasonable choices become permanent defaults.
And because nothing is “wrong,”
it’s easy to miss what’s happening.
Until one day, the question isn’t whether you’re successful.
It’s whether the life you’re living actually reflects what matters most to you now.
This is how drift happens.
Not through neglect.
Not through poor decisions.
But through a lack of a clear framework
for using time intentionally
during a longer life.
Earlier in life, momentum can carry you forward.
Later in life, default decisions become harder to reverse.
Midlife is the narrow window
where experience, resources, and optionality still intersect.
It’s the phase where intentional design creates more freedom later,
and postponement quietly narrows it.
That’s why this stage isn’t about reinvention or starting over.
It’s about realignment.
About choosing deliberately,
before time and expectations choose for you.
The good news is that drift is not destiny.
Once you see it.
You can design around it.
But only if you stop relying on outdated maps…
and start using a framework built to help you design the life you want to live.
You’ll also be introduced to perspectives about success and midlife
that quietly challenge what you’ve been taught,
but align with how life actually works now.
• Why “doing more” becomes the wrong strategy in midlife
and how it quietly accelerates burnout instead of fulfillment (pp. 23–25)
• The hidden downside of always being “productive,”
and why intentional space is essential in a longer life (pp. 45–47)
• Why traditional retirement thinking no longer fits
a multi-decade post-career life and what replaces it (p. 40)
• How success frameworks designed for earlier life stages
can create frustration when applied for too long (pp. 1–3)
• Why saying yes to every reasonable opportunity
slowly erodes satisfaction instead of expanding it (pp. 23–25)
• The overlooked reason many accomplished women feel restless
nothing is wrong, but because their priorities have evolved.
Claim Your Dream Life was created to help accomplished women like you
intentionally redesign midlife and beyond.
If you’re looking for quick fixes, motivation, or someone to tell you what to do,
this book won’t be a good fit.
The book normally sells for $17.95,
but today, you can claim your copy for just $4.95
Simply fill out the form below,
and your copy of Claim Your Dream Life will be sent directly to you.
Plus, when you act today, you’ll also receive five valuable bonuses
at no additional cost (a $XX total value).
These resources were created to help you read Claim Your Dream Life,
and begin applying its ideas immediately
A practical companion guide designed to help you identify
what truly matters most in this phase of life
and where your time and energy are best invested now.
This guide walks you through:
• Clarifying your priorities
• Recognizing where drift may be occurring
• Beginning the design process with intention

In this short video, Dawn challenges the traditional success models most of us inherited and explains why they no longer fit a longer, more complex life.
You’ll gain a clearer perspective on:
• Why “doing more” often stops working in midlife
• How success must evolve as time horizons expand
• What replaces outdated definitions of achievement

A curated collection of real-world stories from women (and couples!) who have intentionally redesigned midlife across work, lifestyle, priorities, and purpose.
These stories offer perspective, reassurance, and proof
that intentional design is not only possible
but deeply rewarding.

You’ll receive Dawn’s Designing Midlife Intentionally newsletter, created specifically for accomplished women navigating this stage of life.
As an additional bonus, you’ll also receive Dawn’s weekly newsletter, delivered straight to your inbox.
Each week, Dawn shares how she is applying the Claim Your Dream Life blueprint to her own life along with stories, experiences, and resources from women who have redesigned midlife and are now living intentionally.
It takes less than 10 minutes to read each week,
but the insights you’ll gain will be invaluable.

Designing Midlife Intentionally: From Insight to Action
When you begin designing midlife intentionally, you’ll also receive a complimentary invitation to a live, two-hour business roundtable with Dawn Fleming.
In this focused session, Dawn will:
• bring the ideas from Claim Your Dream Life together
• show how intentional life design works in practice
• outline clear next steps for women ready to move from insight to action
This curated conversation offers connection, conversation, and continued growth for women navigating this stage of life intentionally.
Details and scheduling information will be shared after you request your book.

When you explore the Claim Your Dream Life framework today, you’ll receive everything below at no additional cost:
✔ Bonus #1: The Midlife Design Clarity Guide
A practical companion for identifying what truly matters now
($29 Value)
✔ Bonus #2: Redefining Success in a Longer Life
An exclusive essay/video reframing success for midlife and beyond
($39 Value)
✔ Bonus #3: Real Stories of Intentional Midlife Redesign
Perspective and proof from women who redesigned this phase intentionally
($49 Value)
✔ Bonus #4: Dawn’s Intentionally Redesign Midlife Newsletter
Weekly insights, reflections, and resources delivered to your inbox
($97 Annual Value)
✔ Bonus #5: Complimentary Invitation to a Private Masterclass
Designing Midlife Intentionally: From Insight to Action
A live, one-hour private session with Dawn Fleming
($197 Value)
✔ Immediate digital access to all bonuses, so you can begin applying the ideas right away.
✔ Your copy of Claim Your Dream Life, shipped directly to you.
There’s no obligation beyond requesting your book.
You’re free to:
• explore the ideas
• attend the masterclass
• and decide what, if anything, comes next
Once you complete the order form below, you’ll receive instant access to the digital bonuses from your computer, tablet, or phone.
Your copy of the book will be mailed directly to you.
Claim Your Dream Life normally sells for $17.95
Yours today at no cost.
Plus, you will receive these 5 bonuses:
✔ Bonus #1: The Midlife Design Clarity Guide - ($29 Value)
✔ Bonus #2: Redefining Success in a Longer Life - ($39 Value)
An exclusive essay/video reframing success for midlife and beyond
($39 Value)
✔ Bonus #3: Real Stories of Intentional Midlife Redesign - ($49 Value)
✔ Bonus #4: Dawn’s Intentionally Redesign Midlife Newsletter - ($97 Value)
Weekly insights, reflections, and resources delivered to your inbox
✔ Bonus #5: Complimentary Invitation to a Private Masterclass
Designing Midlife Intentionally: From Insight to Action - ($197 Value)
The total value is $428
We simply ask that you cover $4.95 for shipping and handling for the book.
Because this is a limited initial release, only 500 copies are available at this special offer.
Once they’re gone:
• the book will return to its regular retail price
• and these bonuses may no longer be included
If you’re ready to stop letting life drift by
and begin designing what comes next intentionally—
This is your opportunity to start.
Here’s the honest truth:
Most accomplished women in midlife who encounter these ideas will do nothing.
They’ll nod in recognition.
They’ll tell themselves, “This makes sense.”
And then they’ll return to life as it’s already structured.
Not because they chose it.
But because it’s familiar, full, and already in motion.
Busy.
Full.
Successful on the surface.
All the while, time continues to fill itself.
Not dramatically.
Not obviously.
But quietly, through default commitments, reasonable yeses, and postponed priorities.
Not because they lack ambition or intelligence…
But because postponing decisions slowly becomes a habit.
Until one day, the question isn’t whether they were successful.
It’s whether the life they built actually reflects what mattered most to them.
They don’t feel broken.
They just feel… slightly off course.
Not because something went wrong.
But because no clear decision was ever made about what this phase of life was meant to serve.
Pulled in many directions.
Unsure where the years went.
Wondering when their own priorities stopped shaping their calendar.
And because nothing looks “wrong,”
It’s easy to dismiss the feeling.
But you and I know what’s really happening.
Life passes.
The days, weeks, months, and years slip by.
And one day, you don’t want to look back and wonder what if…
You don’t want to look back and realize,
you treated your remaining time as an afterthought.
Oliver Wendell Holmes said, “Many people die with their music still in them. Too often it is because they are always getting ready to live. Before they know it, time runs out.”
And the Les Brown reminds us all that “The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled."
And finally, Augusta F. Cantra said, “Discipline is choosing between what you want now, and what you want most.”
At a certain level of success,
the greatest risk isn’t failure.
It’s letting your life be shaped by momentum instead of intention.
Now, imagine waking up with clarity.
Knowing what deserves your time and what doesn’t.
Making decisions with confidence,
instead of drifting through life on a series of reasonable yeses.
Feeling aligned with the life you’re living now…
instead of defaulting to other people’s priorities.
Imagine your work, relationships, location, and priorities
supporting each other, instead of competing for your attention.
Imagine looking ahead, not with anxiety or pressure…
but with a sense of choice, flexibility, and purpose.
This is what becomes possible…
when you stop letting life happen by default
and begin redesigning it intentionally.
Claim Your Dream Life is not about starting over.
It’s about using the experience, resources, and wisdom you already have
with an updated map that fits the life you truly want to live now.
If you’re ready to stop drifting
and start designing what comes next with intention,
this is your moment to begin again.
⚠️ A limited number of copies are available with this special offer.
Once they’re gone, the book will return to its regular retail availability,
and these bonuses may no longer be included.

When you request your copy of Claim Your Dream Life, here’s exactly what to expect:
✔ Your copy of the book will be mailed directly to you
Just $4.95 to cover shipping and handling
✔ Immediate digital access to all five bonuses, so you can begin right away
✔ Dawn’s Designing Midlife Intentionally newsletter, created specifically for accomplished women navigating this stage of life
✔ A complimentary invitation to the private masterclass
Designing Midlife Intentionally: From Insight to Action
There’s no obligation beyond requesting your book.
You’re free to read, explore the bonuses, attend the masterclass, and decide, at your own pace, what, if anything, you’d like to pursue next.
Regardless of your decision, your book and all bonus materials are yours to keep.
There’s no obligation beyond requesting your book.
You’re free to:
• read at your own pace
• explore the bonuses
• attend the masterclass
and decide, on your terms, what, if anything, you’d like to pursue next
Regardless of your decision, your book and all bonus materials are yours to keep.
This is a low-risk way to explore whether the ideas in Claim Your Dream Life resonate with
you.
If at any point you decide this isn’t for you,
there’s nothing further required.
Simply enjoy the materials you’ve received.
Claim Your Dream Life was written to introduce a new way of thinking about midlife, one that reflects how much longer and more complex life has become.
By making the book widely accessible, Dawn is able to share these ideas with accomplished women at an important decision point and invite them into a broader conversation about intentional life design.
The book is designed to stand on its own.
If the ideas resonate, there are opportunities to continue the journey.
If not, you’ll still gain a valuable perspective from reading it.
No.
The only cost is $4.95 for your copy of the book.
You’re free to:
• read the book
• access the bonuses
• attend the complimentary masterclass
and decide, at your own pace, what comes next, if anything.
When you complete the form, you’ll receive:
✔ Your copy of Claim Your Dream Life, mailed directly to you
✔ Immediate digital access to all fourfive bonuses, so you can begin right away
✔ Dawn’s Designing Midlife Intentionally newsletter, delivered to your inbox
✔ A complimentary invitation to the private masterclass
Designing Midlife Intentionally: From Insight to Action
All digital materials are yours to keep.
This offer is available for a limited time.
Once the initial offer period ends, the book will transition to standard retail availability, and these bonuses may no longer be included.
If this page is live and the request form is visible, copies are still available.